In the commercial display industry, many people focus on brightness, refresh rate, and module type, yet often overlook one core parameter — Pixel Pitch (P-Pitch). This single specification determines whether your screen looks soft or sharp, whether the project stays within budget, and how simple or complicated the installation becomes.
Choose the right P-Pitch → the image is crisp, costs are controlled, and installation is smooth.
Choose the wrong one → image quality suffers, budgets explode, and the final effect often fails to meet expectations.
This article breaks down the “technical” concept into simple, practical decisions based on real application scenes + design/installation needs + product series + recommended options, making P-Pitch selection straightforward and actionable.
1. What Is Pixel Pitch and Why Is It More Important Than You Think?
P-Pitch is “the distance between the centers of two adjacent pixels,” typically measured in millimeters (mm).
Example: P2.5 = 2.5 mm between pixels
-
Smaller pixel pitch → higher pixel density → sharper image, especially for close-up viewing.
-
Larger pixel pitch → fewer LEDs per square meter → lower cost & higher brightness, suitable for longer distances or large-scale displays.
Pixel pitch affects not only image clarity but also:
-
Project cost (LED quantity + receiving cards + power supplies + structure)
-
Installation and maintenance complexity
-
Compatibility with viewing distance and usage scenario
In short:
P-Pitch = Clarity × Cost × Installation Method × Viewing Experience
2. What Pixel Pitch Fits Different Viewing Distances & Scenarios?
| Viewing Distance / Scenario | Recommended P-Pitch | Applications / Purpose |
|---|---|---|
| 1–3 m — Very Close Viewing | P1.25 – P2.5 | Showcases, flagship stores, detail displays, art installations |
| 2–5 m — Indoor Stores / Malls / Restaurants | P2 – P3 | Retail branding, indoor ads, background displays |
| 3–6 m + Curved/Creative Shapes | P2.5 – P4 | Curved walls, pillars, creative installations, flexible layouts |
| 6–15 m — Outdoor Medium/Large Advertising | P4 – P6 | Outdoor billboards, building facades, event screens |
| 15 m+ — Long-Distance Urban Displays | P6 – P10 | Building screens, outdoor media, large-scale signage |
Simple rule:
The closer the audience → the smaller the pixel pitch.
The farther the audience → the larger the pixel pitch.
3. Pixel Pitch + Module Type + Application Scenario: What Should You Choose?
1) Indoor Creative / Curved / Irregular Displays — Flexible Modules + Mid Pixel Pitch
Series: Indoor Flexible (IF Series)
Recommended P-Pitch: P2.5, P3, P4
Applications: curved walls, pillars, shopping mall arcs, artistic structures
Advantages: bendable, adaptable to complex structures, visually seamless
Best for design-driven or creative installations.
2) Outdoor Creative / Curved Architecture / Outdoor Advertising — Outdoor Flexible + Larger P-Pitch
Series: Outdoor Flexible (OF Series)
Recommended P-Pitch: P6, P8, P10
Applications: building façades, wrapped columns, outdoor creative shapes, long-distance ads
Advantages: high brightness, waterproof, structure-friendly, ideal for architecture-integrated design
Best for creative outdoor ads with strong visual impact.
3) Indoor Flat Commercial Displays — Best Cost Performance
Series: Indoor Rigid (ID Series)
Recommended P-Pitch: P2, P2.5, P3
Applications: retail displays, mall advertising, conference rooms, exhibition screens
Advantages: stable structure, fast installation, affordable, easy maintenance
Perfect for standard commercial indoor displays.
4) Outdoor Standard Screens / Large Billboards — Long-Distance / Large Scale
Series: Outdoor Rigid (OD Series)
Recommended P-Pitch: P4, P5, P6, P8, P10
Applications: outdoor billboards, building screens, urban media
Advantages: high brightness, weatherproof, ideal for long-distance viewers
The best choice for large outdoor signage.
5) High-End Retail / Exhibition / Premium Visual Walls — Small Pixel Pitch
Series: High-Resolution Small Pixel Pitch (P1.25–P2.5)
Recommended P-Pitch: P1.25, P1.5, P1.8, P2, P2.5
Applications: luxury stores, museums, exhibitions, interactive walls
Advantages: ultra-fine details, premium image quality
Ideal for premium visual performance and high-detail content.
4. Real Project Comparisons: How to Choose Based on Real Needs
Case A — High-End Jewelry Store Window (Viewing Distance: ~1.5 m)
Recommended: High-Resolution P1.25–P2 (Rigid or Flexible depending on structure)
Reason: Close viewing + high detail → small pixel pitch required
Result: Sharp details, accurate reflections, high-end visual appeal
Case B — Mall Atrium Advertising (Viewing Distance: 4–5 m)
Recommended: Indoor Rigid (P2.5–P3)
Reason: Medium distance, balanced cost, easy installation
Result: Clear image, smooth playback, budget-friendly
Case C — Curved Pillar / Artistic Campaign (Viewing Distance: 2–6 m)
Recommended: Indoor Flexible (P2.5–P4)
Reason: Structural flexibility + creative display requirement
Result: Perfect curve fit, seamless visuals, flexible installation
Case D — Outdoor Building LED Billboard (Viewing Distance: 20–50 m)
Recommended: Outdoor Rigid/Outdoor Flexible (P6–P10)
Reason: Long distance → large P-Pitch is optimal
Result: Clear at long distance, high brightness, weather-resistant
5. Final Precision Selection Table
| Application Scenario | Viewing Distance | Best Pixel Pitch | Recommended Series |
|---|---|---|---|
| Ultra-close HD Exhibitions | 1–2 m | P1.25–P2 | High-Resolution Series |
| Retail Flagship Stores / Product Showcase | 2–3 m | P2–P2.5 | ID Series |
| Mall Advertising / Store Displays | 3–6 m | P2.5–P3 | Indoor Flexible / ID |
| Indoor Curved / Artistic Installations | Any | P2.5–P3 | IF Indoor Flexible |
| Outdoor Commercial Advertising | 6–15 m | P4–P6 | OD Series |
| Large Outdoor Billboards | 15–100 m | P8–P10 | OD / OF Series |